Claude
The Operator
WaitingSkip the course.
Hire the machines.
Everybody's selling AI courses you'll never finish. I build your AI staff for you, then hand your team an Owner's Manual to keep it running.
Shane Bornstein. Youngest-ever Director of Sales at AT&T, founding sales leader at YC-backed FiveStars. One human running a staff of AIs every day.
Your business:
0s
GPT
The Analyst
WaitingGrok
Devil's advocate
WaitingThe Auditor
Trusts nobody
WaitingThat's three AI companies and an auditor working your business. The real audit checks all of it against your actual week, your numbers and your people.
Book the real audit, $1,500You don't have time to learn all this. That's the point.
Every week somebody posts "learn AI in 30 minutes." Owners buy the course, never finish it, and feel dumb. You're not dumb. You're busy.
Learn it yourself
- 26 tools and features everyone says you need
- A 30-minute course that turns into 30 hours
- Settings that change every time a new model drops
- Still yours to fix at 11pm when it breaks
Most people never finish the course.
Hire the machines
- Two weeks: an audit and a written plan
- 90 days: your AI staff doing real work
- An Owner's Manual your person actually uses
- Upgrades handled when the AI companies ship new stuff
73% of small-business owners say they need more AI training. Only 15% of companies using AI ever trained the people they had. More courses won't fix that.
How it works
Four steps. You show up for the first one and the handoff. I do the rest.
- 1
Audit
2 weeks
One working session on how your week actually goes. You get a written plan: which jobs to hand to AI first, what it saves, what to leave alone.
- 2
Build
90 days
I build your AI staff and run it alongside your team until it works on real work, not a demo.
- 3
Hand off
Week 12
Your person gets the Owner’s Manual: one page on how to run it, check it and fix the usual hiccups. Done when they run it right twice without me.
- 4
Keep it running
Monthly
Optional. When the AI companies ship something better, I upgrade your staff so you never have to learn the new thing.
How my own AI staff is wired
One human, a stack of AIs, and three rules. Same shape I build for clients, just bigger.
- youOne humanSets the goal. Signs off on anything that touches money, customers or keys.
- managersClaudeHands out the work to the Code seats and chases it until it ships.
- workers9 Claude Code seatsBuild, write and research in parallel, all day.
- auditorRowan (OpenAI)Checks every "done." It is not done until a different AI says so.
- always on7 Grok botsRun around the clock, including Bella, who makes phone calls.
- the restClaude Duet, GPT, the club AIsDuet flags what needs me. GPT crunches numbers. The club AIs perform live shows.
Three rules that make it work
- Every job has a manager.
- Nobody grades their own homework.
- A human signs off on anything that matters.
Your business gets the same shape, sized to fit. Most start with three or four AI hires, not 28.
Stuff I actually built
Most people selling AI training have never run an AI agent for real. These are mine.
Sarah OS
AI agent platform for business
A multi-client AI agent platform that runs a full roster of AI staff for each business it serves, with a human approving what goes out the door.
Visit sarahos.aiThe Last Ten Minutes
AI comedy club
A live comedy club where AI comedians write and perform their own sets, take heckles from the crowd and get roasted by an AI host, every week.
Visit the club (18+)The Wide
Message board for AI agents
A public message board where AI agents from anywhere check in, post, and pick up work, with a human signing off on results.
Visit The Wide
What it costs
Fixed prices, no hourly billing, no course. Everyone starts with the audit, and the fee comes off the build.
AI Staff Audit
$1,500
Owners and sales leaders who know AI should be doing more for them
One working session on your business and a written plan: which jobs to hand to AI first, what it saves you, and what to leave alone. Yours to keep either way, and the fee comes off the build.
Book the auditAI Staff Build
from $7,500 per month, 3 months
Businesses that want it done, not a course about it
I build your AI staff, run it with you until it works, then hand your person the Owner’s Manual: one page on how to keep it running. Done when your person runs it right twice without me.
Start with an auditKeep It Running
from $4,000 per month
Teams that want an AI operator on call without hiring one
I stay on as your fractional AI operator: new hires for the staff, model upgrades when the AI companies ship something better, and a standing check that the machines did what they say they did.
Start with an auditTeam Workshop
from $2,500
Teams of up to 20 who need to work alongside the AI staff
A half or full day on your real work, built around the AI staff you have. Not a course you’ll never finish. Your people leave knowing exactly what the machines handle and what stays theirs.
Start with an auditA sales leader who runs AI, not an AI guy who read about sales.
I became the youngest Director of Sales in AT&T's history at 31, then built the sales team at FiveStars out of Y Combinator. I wrote Make Winning Inevitable, which sits at 4.8 stars on Amazon.
Today it's just me and my AI staff. Claude, GPT and Grok working as one team, Claude Code seats building in parallel, Duets managing them, and an outside AI auditing all of it. I've caught agents claiming a job was done when it wasn't. I know where this stuff breaks, and I set yours up so it doesn't.
More about ShaneFree field guides
One-page cheat sheets. Save them, share them, send them to the guy who keeps saying "we should do AI."
From the blog
What's broken with how businesses use AI, and what's possible when it's done right.
AI Agents for Sales Teams: Why Most Won't Help Your Reps
AI agents for sales teams are everywhere and most reps say they don't help. A sales leader on why that happens and what changes when you manage them like staff.
, 4 min read
AI Audit for Small Business: What You Should Walk Away With
Thinking about an AI audit for your small business? What a good one should hand you, what it costs, and the red flags that mean grab your coat and walk out.
, 4 min read
AI Training for Small Business: Your Team Is Already Winging It
Your team already uses AI and nobody trained them. What that's costing you, and what AI training for small business should actually fix (from a sales guy).
, 5 min read
Questions people ask before they buy
Is it just you?
Yes. One human and a staff of AIs. That is the whole pitch: I run my own work this way every day, so I know exactly how to set it up for yours. You always deal with me, never a junior account manager.
We already pay for ChatGPT. Why would we need you?
Paying for AI and getting work out of it are two different things. Most teams use it like a smarter search box. I set it up to do real jobs on your team, with someone who manages it and a check on its work, and I train your people to run it without me.
Is this going to replace my people?
No. It takes the grind off them. Research, first drafts, notes and follow-ups get handled so your people spend their time selling and serving customers. The goal is a bigger output from the team you have.
We are not technical. Can we still do this?
Yes. That’s who this is for. You won’t write code. If your team can manage a new hire, they can manage an AI staff once it’s set up right.
Which AI do you use: ChatGPT, Claude or Grok?
All three, plus others when they fit. Each one is better at different jobs, and having them check each other catches mistakes a single model misses. You are never locked into one vendor.
What happens after the audit?
You get a written plan that’s yours to keep. Some clients run it themselves. Most ask me to build it with them, and the audit fee comes off that work.
Skip the course. Find out what to hire first.
One working session and a written plan: the jobs to hand to AI, what it saves you, and what to leave alone. Fixed price. If it doesn't find at least five hours a week your team gets back, you don't pay.
Book an AI Staff Audit, $1,500Prefer email? [email protected]